Whirlpool Corp. is touting the fact that it is the only American-owned home appliance manufacturer. Beginning next month, the company is celebrating its 115th anniversary—and America’s 250th—with a major red, white and blue marketing campaign.
“For 115 years—nearly half of this nation’s history—[we have] invested in American manufacturing, American workers and American communities,” says Marc Bitzer, chairman and CEO of Whirlpool Corp. “As America celebrates its 250th anniversary, we’re proud to honor our shared legacy with our employees, our partners and the families who have trusted us to be the heartbeat of their homes since 1911.
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