In the U.S., Volkswagen of America debuts a brand campaign that pays homage to its American workforce. The spot comes at a time when “Made In America” has become a focus of both marketers and consumers.
The 30-second “Proudly Assembled in Chattanooga,” from Johannes Leonardo, highlights Volkswagen’s commitments to American assembly, sustainability and its valued team members. Media includes national broadcast, digital and social media, with additional placements rolling out throughout the summer.
The plant featured assembles the Atlas, Atlas Cross Sport, and ID.4 in Chattanooga, Tennessee. Also featured in the campaign is the Chattanooga assembly plant’s 66-acre solar array and the sheep herd that help maintain the fields around it.
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