The U.S. vaping market, long dominated by Chinese imports, is seeing an uptick of “Made in America” products, in what some analysts and industry executives say is a reaction to the Trump administration’s crackdown on unlicensed brands.
The products suggest the multi-billion-dollar industry is shifting marketing tactics under President Donald Trump’s global trade tariff salvoes and a tougher approach to unlicensed vapes from U.S. authorities, especially against popular Chinese labels.
The United States is the world’s top market for vapes, coveted by major tobacco players like British American Tobacco, which estimated the market was worth around $12 billion in 2024. Most vapes globally are produced in China, and the devices are imported and distributed in the U.S. often without formal permission from regulators.
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