If found to be breaking the law, known as the Uyghur Forced Labor Prevention Act (UFLPA), Shein could be placed on a list of violators and its products would then be barred from entering the US. Its US sales are currently on track to surpass $10 billion this year, according to a person familiar with the company’s operations.
Founded in China more than a decade ago, Shein recently moved its headquarters to Singapore and has worked to distance itself from its country of origin. Its direct-to-consumer business, driven by online sales, took off in the US during Covid, and the company quickly became one of the most downloaded shopping apps in the US, targeting teens and young women.
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