Pluck’d, a new tomato brand grown exclusively in the United States, has entered the retail market during a period of heightened pressure on global agricultural supply chains. Rising logistics costs, geopolitical tensions, and ongoing disruptions have increased interest in domestically produced fresh produce. The brand is now available at select Walmart locations, Weis Markets, and regional retailers, offering a year-round supply grown in Virginia.
Production is based in a high-tech greenhouse facility in Austinville, Virginia, designed for continuous cultivation. Advanced systems integrate irrigation, climate control, and data-driven monitoring to optimize growing conditions. The facility includes extensive infrastructure, such as integrated sensors, automated controls, and large-scale water management systems, enabling precise resource use and consistent crop performance.
Pluck’d’s production model focuses on reducing transit time between harvest and retail distribution. By locating production closer to end markets and using greenhouse consistency, the company aims to improve shelf life and reduce waste. Tomatoes can reach stores within a short timeframe after harvest, maintaining product quality through controlled handling and distribution.
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