The investment plan will support Pirelli’s growth in the High Value segment in the United States, the world’s largest market for this segment, accounting for approximately 40% of global volumes. The project will strengthen the company’s local-for-local strategy, enhance supply chain resilience, and meet the growing demand for technologically advanced “Made in USA” products. Furthermore, the investment reinforces Pirelli’s long-term commitment to the country, where the company has operated in the State of Georgia since 2002 and established strong relationships with government institutions, local authorities, and universities.
The expansion plan will be implemented over several years starting in 2027 and increase annual production capacity at the Rome plant, including Cyber™ Tyre technology, to approximately 6 million car tyres upon completion in 2033 and is expected to create around 1,000 new jobs.
The expansion of the Rome plant, which will become a state-of-the-art industrial hub, will take place in two phases. The first phase will involve a gradual increase in robotized production based on the latest evolution of MIRS (Modular Integrated Robotized System), a proprietary Pirelli technology, with production capacity progressively increasing from 2028 and ultimately reaching 3 million tyres per year. This will be achieved through autonomous modular robotic systems capable of manufacturing technologically advanced High Value tyres.
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