“Despite ongoing geo-political and economic tension, the premise of Made in America remains strong in the world and is associated with perceptions of high quality,” RepTrak’s chief reputation and strategy officer Stephen Hahn shared.
“For all intents and purposes, brand USA actually still shines bright and is strong in the world at large,” he continued. “And when it comes to ‘Made in the USA’ versus ‘Made in China,’ the world universally prefers made in USA, with the exception of China.”
With China and the United States as the world’s leading exporters, the made in USA brand stands well above made in China in every country surveyed, except China. On the other hand, consumers in all but one country surveyed rated domestically-produced goods above made in the USA. This is no surprise since “Country First” is a mantra in not just the U.S. but in other countries as well. Brazil is the lone standout, rating made in USA above products made in Brazil.
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