Cadillac for more than a quarter century has been struggling to gain momentum in the face of increasing competition from European and Asian luxury brands. Now, in arguably the most disrupted period in the auto industry in all that time, the luxury brand is finally getting traction as an increasingly legitimate rival to foreign-made marques.
The General Motors luxury brand has released ten new models or variants in the 2025 model year. Most are battery-electric vehicles including the Escalade IQ, Optiq, Vistiq  and V performance versions of both the Optiq and Lyriq. And amidst the Trump Administration’s push on tariffs and Made-In-America policies, Cadillac makes all but one of its models in the U.S., giving it price and profit advantages over most rivals, as well as a new tax-policy advantage of having loan interest fully deductible on U.S.-made new vehicles for couples making under $200,000 a year.
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