A call to action and challenge to drink more domestic wines

“American wineries are struggling right now. We have a huge amount of inventory and a huge decrease in sales. Over 20% decrease in the last year in sales for American wine. And you can help us,” Cappiello wrote.

He stated that American winemakers need people to drink and buy their wines. Cappiello then challenged the country’s sommeliers, wine sellers and buyers, and consumers to only buy American-made wines for two months. The post went viral within the wine community and many retailers and restaurants increased their domestic wine offerings. 

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