While price points may dictate ultimate shopping habits at the grocery store, labeling American grown and raised will be as likely to attract buyers as those who buy organic whenever they can, or prefer grass-fed beef and free-range chicken eggs.
Over the years, beginning in California, the farm-to-table trend took off among a segment of the population that tended to be highly food-conscious. They wanted seasonal, locally grown food. They wanted to know their farmer. They wanted to see the animals roaming in the fields and know they were well taken care of. There is a market for this type of consumer.
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