It was almost inevitable that the ‘Buy American’ agenda, promoted by President Joe Biden, would re-ignite some support for mandatory COOL reinstatement. Reemergence of that issue is making Canadian livestock export industries nervous. When the U.S. implemented its meat labeling rules, which were in place from 2008 through 2015, the Canadian beef and pork industries estimated their U.S.-exports losses at $1 Billion for each of those six years.
