The brand sells apparel like t-shirts, button-downs, and socks, among other items. If you or someone you love is a fan of the U.S. Service Academies, you’re in luck: Authentically American has a robust collection of merchandise for West Point, the Naval Academy, and other service academies. While Authentically American does sell online directly to consumers, most of its business is done in batch orders to organizations looking to produce American-made apparel with their own branding on it.
The appeal of Authentically American isn’t just that it’s Made in the U.S. “I don’t want you to buy Authentically American just because we’re American-made,” Wegner said. As such, the company’s products include t-shirts that are activated by sweat to reveal a hidden message. The organization is also a strong supporter of non-profit organizations: 10% of profits go to charity, and any non-profit organization who wants to place a custom order will get it at cost.
Read the article.