Liquori had become weary of the low-quality, thin fabric, cheap T-shirts that had flooded the market and he wanted to produce his own premium heavyweight t-shirt. To this day, the 100% cotton, classic fit crew neck Goodwear USA t-shirt is the engine that propels this American-made brand.
“We start with the yarn. We purchase the yarn, we contract the knitting, we contract the finishing, and we ship it,” said Liquori. “Go back to 1999, 2000, 2001, we had seven factories making product for us because our unit production was really high.
“We’ve had relationships of 25 years with some people, other people 10 or 15 years, and they love us because this is all we do: Made in USA. You get a lot of retailers that will shift and go offshore, and they hurt domestic manufacturing.”
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