Imported wine and spirits encompass 35% of revenue of all US sales in the alcohol market, meaning that all aspects of cocktails and wines ordered at restaurants or purchased at retailers will “rise significantly” if the tariffs go into effect, the trade organization warned.
If tariffs are implemented, drinkers might have to shift their allegiance to American-made wines.
“I’m sure some (wine) purists would disagree with me, but I definitely think that almost anything you can find in Europe, you can find a great equivalent here in the United States,” Allison Luvera, co-founder and CEO of California-based Juliet Wine, told CNN.
One reason is America’s diverse climate and soils, she said.
“When you have a country as big as ours, with so much diversity of where we can produce wine, inevitably you’re going to find pockets that match the great wine-growing regions in Europe,” said Luvera.
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