Tariffs Create Opening for ‘Made in America’ Ads—With Carefully Chosen Words

“I think marketers will be stepping up to the plate, and those who have the ability to make the claim will make it,” said Ronald Urbach, partner and co-chair of the advertising group at law firm Davis+Gilbert.

“‘Made in America’ is not just a label slapped on a product; it is a symbol of American Greatness—and it is a label the whole world will get used to seeing when we become a global manufacturing powerhouse once again,” White House spokeswoman Taylor Rogers said in a statement.

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