Survey: Shoppers to curb holiday spending, hunt for more American-made gifts

When asked about the impact of tariffs, four-times more Americans say they will spend less than more this year (32% vs 8%), according to a new consumer survey from YouGov. Almost a third (32%) of those surveyed say tariffs will lead them to spend less this year, while just 8% expect to spend more. Another 32% said they currently have no plans to change the amount they spend.

A third of consumers also noted that they are “much more likely” or “somewhat more likely” to buy more American-made products this year given new tariffs. Forty-three percent say they will do so about the same as always.

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