Dutch automaker Stellantis has paused its new “American Born” campaign after getting called out by consumer advocacy organization truthinadvertising.org (TINA.org). Released in the wake of news that a 25% tariff would be imposed on imports of cars and certain car parts, the ads touted Dodge, Ram and Jeep vehicles as “made” or “built” in the USA. In reality, the cars are assembled in the U.S. using a significant number of imported parts.
According to the FTC, in order to market a product as “built” or “made” in the USA, it must be “all or virtually all” made in the U.S. with “no – or negligible – foreign content.” On Tuesday, TINA.org sent a letter to Stellantis informing the Netherlands-based automaker that the car brands’ built and made in the USA claims are deceptive and violate FTC law.
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