Privacy-first smartphone maker Unplugged to begin assembly in America

On Tuesday, Unplugged, a smartphone startup, announced it will begin assembling its privacy-focused “UP Phone” in Nevada this fall, shifting to U.S.-based production in alignment with the Trump administration’s push for increased domestic manufacturing.

The phones will be assembled in Nevada and the company aims to keep the device priced under $1,000, despite the high labor costs, CEO Joe Weil, a former Apple executive, told Reuters. The devices are currently made in Indonesia and priced at $989.

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