Speaking of Canada, Schulten acknowledged that P&G is “seeing some noise” up north regarding consumer sentiment against American products, but so far, no “change of consumption behavior that we can attribute to any of those dynamics.” Indeed, he said, with P&G’s brands in most markets for decades, “consumers view them as local brands that they grew up with, not as a U.S. brand that is foreign to them. That’s the case in Europe, in China, and even in Canada.”
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