No surprise here: Americans really, really like Made in America.
A new poll conducted by Morning Consult for the Alliance for American Manufacturing finds that the vast majority of respondents prefer to purchase American-made items during the holiday season. According to the poll of 2024 voters conducted earlier this month, 77% of respondents said they prefer to purchase Made in America items for holiday gifts.
An overwhelming majority — 82% — said they would buy more Made in America products if they were sold more widely by large retailers. In fact, 60% of poll respondents said they made a conscious effort to buy something Made in USA over the past year.
The poll is further proof that while imports from places like China have overtaken much of the market — one in five purchases this season are expected to come from sites like Temu and Shein — there continues to be an appetite among consumers for Made in America items. But the proliferation of those shopping apps, along with ultra cheap imported products on sites like Amazon, has made it even harder for folks to find American-made goods.
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