Every violation will be subject to civil penalties of as much as $43,280, the regulator said in a statement. The move, cleared by a 3-2 party line vote, doesn’t force new requirements on businesses because it codifies FTC guidance into a formal rule. Still, the public was “overwhelmingly” supportive of stricter enforcement, the FTC said. Ranchers and shrimpers, who have long complained that deceptive labeling hurts business, also backed the move.
