Walmart is running a television commercial featuring Fire Department Coffee, a veteran-owned business founded in Rockford, Illinois. “Most of what Walmart spends goes to products made, grown, or assembled right here in the U.S. so we can invest back into our community,” the commercial says, describing Fire Department Coffee as “a mighty fine American business.” A Fire Department Coffee press release says, “We connected with Walmart through their Open Call initiative, a program designed to support U.S.-made, grown, or assembled products.”
At a smaller scale than Walmart, if there is a men’s clothing brand right that is hot right now it is Buck Mason. The Wall Street Journal wrote about it on July 24 in a piece reporting that its “yearly growth has steadied to between 50% and 100%, with annual sales over $100 million.” A Journal headline said, “By reworking classics and being ‘relentless on quality for value,’ Buck Mason has emerged as the next big brand for just about every kind of guy.” Not mentioned by the Journal, but significant: Go to the Buck Mason home page and the top navigation bar looks like this:
There’s “men,” “women,” and “made in the USA” an acknowledgement that, first, it’s even feasible in 2025 to make clothing in the USA and second, that there are customers out there who are interested in buying it. “We don’t just design clothes; we make them. Buck Mason Knitting Mills allows us to manufacture entirely domestic, American-made products,” the website says. “Farms in California, Texas, and Georgia provide the premium cotton we use. From cotton grown and spun in America to our new mill in Mohnton, Pennsylvania, every step of the Buck Mason Knitting Mills process is domestic. That means quality control, but so much more. It means jobs, dignity, and pride.”
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