Minnesota brand Faribault Mill — maker of handcrafted blankets, decorative throws, apparel and accessories — has announced permanent price reductions across the company’s most popular and iconic styles.
This move to lower prices comes as the company optimizes production costs through a series of measures including a historic investment in new equipment that increases productivity, streamlined production processes and waste reduction. The ability to reduce prices was also achieved through smart sourcing of materials made in the United States and consecutive years of record sales growth.
“We have worked extremely hard the past three years to be able to realize these efficiencies, ultimately lowering production costs,” said Faribault Mill President and CEO Ross Widmoyer. “To lower our prices is a testament to the hard work of our team to optimize the way we do business. From the materials we source to the development and training of craftspeople to the implementation of new equipment and processes. This period of record growth is a tremendous source of pride.”
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