Jewish Couple Fighting Fast Fashion with Sustainable, LA-Made Clothing Brand

Jewish couple Joe Willis and Shayna Samuels created City Threads, a sustainable children’s apparel brand that sells styles that are locally knit and dyed in Los Angeles. City Threads offers a wide range of children’s clothing, from tops, bottoms, dresses and skirts to leggings, hats and sensory-friendly garments made of 100% cotton fabric. Making clothing locally is important to the couple, who met at Santa Monica High School in 1994.

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