New Balance has no plans to stray from its decades-long commitment to American manufacturing.
The footwear firm has released its first Made in USA Economic and Social Footprint report focusing on 2023 and 2024 initiatives.
The company, who said it is the “only” major athletic footwear manufacturer to maintain U.S. production, disclosed that it invested $155 million in expanding its U.S. factory presence since 2021. Those investments has included the integration of advanced technologies while also preserving skilled craftsmanship that has defined its shoe-making heritage since 1938.
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