We are Made-in-USA certified, which requires a minimum of 84% of materials sourced domestically, but we have far surpassed that. We’re really in the upper 90% of being sourced in the US, and almost 50% of our materials are sourced in Massachusetts from very local vendors.
One of our top distributors put out an e-blast saying that several of our top competitors were raising their prices, but our name was not on that list. We asked them to put out that same e-blast to say that XL Dryer is American-made and will not be having a price increase because we’re tariff resilient and domestically sourced. We have absolutely gotten new customers as a result of this.
We are also a global company. We just put almost 600 hand dryers into the new Istanbul airport. But to get our American-made product into Turkey, there are substantial added costs, such as tariffs and value-added tax. It’s a barrier to entry there and makes our product more expensive and less competitive. If those costs can come down through trade negotiations, it’s going to open up more international markets for us.
Read the article.