Trace One—a product lifecycle management software company—conducted a nationwide survey of U.S. adults and combined the results with search behavior data from Google Trends. This analysis explores how quickly interest in domestically-produced goods is increasing, the reasons consumers value them, how much more people are willing to pay, and which locations show the strongest demand. Here are the key takeaways from the analysis:
Interest in American-made products is rising: Google searches for “made in USA” have roughly doubled since the start of 2025, and 43% of Americans say their interest has increased over the past year.
Supporting American jobs is the top motivator: Across all demographics, supporting American workers ranks as the top perceived benefit of buying domestic goods, though younger Americans are more skeptical of any benefits.
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