Today, the conversation is broader, and while price is still important, quality assurance, availability and speed to market are also regularly discussed. This broader discussion has opened new doors for U.S.-based companies that have maintained domestic manufacturing efforts.
While the pandemic has faded into the background, the worldwide health crisis did shine a light on the fragility of the global supply chain and led many retailers to rethink their product sourcing efforts. Working with product vendors overseas was a no-brainer for decades, as the focus was mainly on price.
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