Nearly half of U.S. consumers expect to buy more American-made products in 2025 amid ongoing economic uncertainty, according to a recent survey by Gartner Inc.
The Gartner Consumer Community survey, conducted in March 2025 with 212 U.S. respondents, found that 47% of consumers plan to increase their purchases of American-made goods this year. Additionally, 42% said they have decided to delay a significant purchase, up from 28% in 2024. Gartner predicts that number will rise to 60% by the third quarter of 2025, with a similar share expected to turn to secondhand and peer-to-peer marketplaces by year’s end.
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