Forty-seven percent of consumers expect to buy more American-made products this year, according to a survey by Gartner, Inc.
A Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to make a major purchase, up from 2024 when only 28% consumers were reconsidering such expenditures (see Figure 1). By the third quarter of 2025, Gartner predicts 60% of consumers will have elected to delay a major purchase. And by the end of the year, Gartner predicts 60% of consumers will buy on secondhand and peer-to-peer marketplaces.
“The current wave of economic uncertainty is reshaping consumer behavior in profound ways,” said Kate Muhl, VP Analyst in the Gartner Marketing practice. “There is a clear shift towards more deliberate purchasing decisions and budget-conscious shopping strategies, as individuals prioritize financial stability over immediate gratification.
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