“America used to be the Switzerland of the world when it came to watchmaking,” says RT Custer, founder and CEO of Fort Collins-based Vortic Watch Company. “Before World War II and for a few decades that followed, the United States was the most prolific and best producer of watches anywhere on earth.”
It’s a tradition and heritage that Custer’s Vortic both celebrates for what it is and reinvents into something new. See, Vortic takes vintage pocket watches from historic American producers, names you know from your grandfather’s watch like Hamilton, Elgin, Ball, Waltham, and converts them into magnificent, museum-worthy, yet wrist-ready renditions. That old watch that has been sitting in a sock drawer for years emerges as something you can memorialize grandpa with as everyday wear.
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