While only 14% of shoppers have said they have changed their buying habits based on recent tariff talk, 79% said they would be more likely to buy American-made products if the tariffs drove up prices on foreign-made goods, according to a survey of 600 U.S. adults by U.S. plastics maker DuraPlas.
“Consumers haven’t drastically changed their buying habits due to tariffs—yet. But the data suggests that could shift if prices climb or tariffs persist,” Phillips said. “That means domestic manufacturers have an opportunity—not just to compete, but to win—if they can emphasize durability and craftsmanship while keeping costs within reach.”
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