The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here’s one thing we learned this week.
Why we asked: With all the discussion of tariffs and making more things in the U.S. plus the potential rising costs of raw materials like Mexican denim and Canadian lumber, it seemed a good time to bring these questions back.
What we found: On the surface, not much changed. About six in ten people say that where the products they’re buying are made factors into their decisions often or sometimes, with Republicans being a bit more likely to say that. That’s unchanged since September 2023. But the split has widened by 10 points, with Democratic support dipping to 50% (Republicans steady at 75%). Similarly, we see high agreement (64%) and only a slight topline dip (down from 68%) in agreement that American products are better quality. But there’s a 15-point dip in Democratic support there, too.
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