Buying 100% Made in America Is Really, Really Hard. These People Are Trying.

Lynne Sterling, 72, turns over products to see where they are made, a practice inspired by her parents, who believed any spending should benefit the local community. She also wants the manufacturers to be U.S. companies. She buys U.S.-made New Balance sneakers. She drinks Folger’s coffee, which is owned by Ohio-based J.M. Smucker. Her big concession is a blue mascara made by L’Oréal, which is based in France. “It’s the one I give myself permission for,” Sterling said.

L’Oréal said the L’Oréal Voluminous mascara in cobalt that Sterling uses is made in its plant in North Little Rock, Ark.

Sterling said she drinks Crystal Geyser bottled water, which is sourced from seven springs across the U.S. Crystal Geyser is owned by Tokyo-based Otsuka Holdings—a fact that isn’t disclosed on the label.

When Sterling was told by a Wall Street Journal reporter about the ownership structure, she said: “Oh NO!! Bummer!”

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