Three little words, “Made in USA,” are quickly becoming American businesses’ most powerful weapons in the wide world of commerce. A recent survey by Reshoring Institute found that over two-thirds of those who responded to the survey preferred American-made products; over 83% saying they would pay more for domestically produced items.
For Patrick Farrell, VP of Merchandising for Ballard Designs, American-made furniture is key to protecting and growing the 40-year-old brand’s share of the competitive home décor market. According to Farrell, Ballard is now sourcing three of its big merchandise categories almost entirely from American factories: Fabric by the Yard, Upholstery, and Wall Art.
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