Ballard Designs Reveals New Made In USA Focus That Builds On Its Past

Three little words, “Made in USA,” are quickly becoming American businesses’ most powerful weapons in the wide world of commerce. A recent survey by Reshoring Institute found that over two-thirds of those who responded to the survey preferred American-made products; over 83% saying they would pay more for domestically produced items.

For Patrick Farrell, VP of Merchandising for Ballard Designs, American-made furniture is key to protecting and growing the 40-year-old brand’s share of the competitive home décor market. According to Farrell, Ballard is now sourcing three of its big merchandise categories almost entirely from American factories: Fabric by the Yard, Upholstery, and Wall Art.

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