Despite claims that U.S. manufacturing is fading, the SBA’s March 2025 “Made in America” Initiative says otherwise. With $100 billion in regulation cuts and expanded funding access, domestic production is booming. While 97% of clothing sold in the U.S. is still imported, 61% of consumers now seek out American-made goods, and 83% are willing to pay more. This isn’t just about patriotism—it’s a major shift in how we shop, especially in beauty and fashion. Let’s look at eight retailers redefining “Made in America” for a new generation of style-conscious consumers.
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