About four in 10 Americans report that they are consistently aware of which country products are made in before they purchase them, with 8% saying they are “always” aware and 31% indicating they are aware of it “most of the time.” An additional 37% report that they “sometimes” know where products are made, while smaller percentages admit they “rarely” (19%) or “never” (5%) know.
These findings are from the Bentley University-Gallup Business in Society study, which is based on a May 5-12, 2025, nationally representative web survey conducted using the Gallup Panel. The survey asked respondents to report their awareness of the origin of the products they purchased in the past year.
Adults aged 60 and older are the most likely to say they are aware of the country where products are from, as 49% say this is the case most of the time or always. This compares with 39% of those aged 45 to 59, 34% of 30- to 44-year-olds and 28% of 18- to 29-year-olds. Similarly, Republicans (43%) and independents (40%) are significantly more likely than Democrats (34%) to say they are aware of the country of origin at least most of the time.
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